Ansorg at EuroShop 2017

This is no ordinary stand – at EuroShop 2017, Ansorg actually fills an entire village with brand-new products, design ideas and new technological trends in collaboration with Vitra and Vizona. “The Village” is effectively a small town crammed with new possibilities and opportunities for the retail industry. It presents five realistically designed worlds of lighting experience with specially created brands, in which visitors can immerse themselves on the spot. Fashion, health & beauty, food and consumer electronics stores along with a city-centre car showroom demonstrate the interplay of pioneering lighting concepts and innovative new luminaires and spotlights. Staging and lights combine to create a diverse range of light experiences, whose power and impact visitors can experience with all their senses at EuroShop – and right down to the last tiny detail. 

Health & Beauty
The general mood at Sepio, the fictitious health & beauty store, is warm and sunny. The concept offers an all-round experience of attractiveness and well-being. In addition to no-glare, shadow-free beauty, precise rendition of colours is the main focus here. Here, visitors’ skin is flattered and the fine nuances in the colour palettes of rouges, lipsticks and the rest are clearly recognisable. After all, a cosmetic consultation is only ever as good as the light available. Sepio makes for charismatic customers who will gladly return. 

World of Fashion
Just a step away from Sepio, everything revolves around striking a balance for clothes shoppers between individuality and space. The dummy fashion store, Cory, shows how light creates brand identities and shopping experiences. The key contributing factor to the success of this concept is flexibility. The effects of different lighting concepts are convincingly demonstrated here with a quick touch of the light control system INspire. As a special highlight, visitors can take a look at Fitting Stage, the new interpretation of changing facilities. 

Pampering with food
With the tasty All Goods concept, the supermarket is transformed into a place of leisure and encounter. In this setting, lighting is at once a highly effective mode of merchandise presentation, an aid to orientation and a means of communicating with guests. Ansorg presents a light that satisfies the needs of guests, goods and employees. The light in the store provides inspiration for the home and leaves guests keenly anticipating returning as soon as possible. 

Cool consumer electronics
Eden is a paradise for cost-conscious retailers. The highly efficient and dynamic lighting showcases laptops, smartphones and co. with virtually no glare or reflections, while costing very little to run. The cool light colours underscore the technical fascination of the goods on display. What’s more, the concept’s very good remote effect catches the eye of technology fans from a distance.

Automotive goes downtown
The city-centre car showroom completes the presentations with an absolutely up-to-the-minute trend from the car industry, namely that more and more carmakers are bringing their showrooms into city centres and using lighting concepts from Ansorg to bring in customers. Artemis plays with the contrasts between the different surfaces in the three areas Automotive, Fashion and Lounge. Clearly accented light with excellent colour rendition and decorative luminaires and spotlights bring the different areas together in a fascinatingly powerful brand presentation.