In harmony with nature

For the first impression there is no second chance. This also applies to food from ecological agriculture which in the customers’ eyes is to be perceived as being tasty. You are intended to smell, taste and feel the honest quality of the delicacies produced in harmony with nature. In the new supermarket of the specialist organic food retailer NaturaSì in Verona, Italy, for that purpose the scene was set in a sophisticated way with tasteful lighting for the variety of healthy foods. The implementation of the ambitious concept was a great challenge due to the architectural pre-conditions. A lighting atmosphere was created there that blazed the trail for lighting that, in a friendly manner, promotes sales of organically produced foods.

In Verona the Navo luminaire, the specialist for efficient aisle area lighting is used. Its light shines very homogeneously over the entire assortment thanks to the innovative reflector technology applied. With a distance between luminaires of three metres a small number of Navo luminaires already consistently ensure a brilliant lighting experience. At NaturaSì, Navo exudes light with a natural, brilliant appearance and very good colour rendition. In order to spread it evenly into all of the sales areas the planners levelled the ceiling heights from 2.6 to 4.5 metres with the help of light. At the same time the ceiling appearance harmonizes with the reticently bright friendliness of the shop fitting. “With a distance between luminaires of three metres which is made possible by the Navo luminaire’s radiation characteristics and the use of ultramodern lighting equipment, the consistent lighting concept for NaturaSì is also very energy-efficient,” Piergiorgio Castoldi, Sales Director Ansorg Italy.

The wide and at the same time dynamic radiance of the Navo luminaires ensure a friendly and relaxed basic ambiance at NaturaSì. Sales-promoting accents are placed by the surface-mounted spotlight Bop wherever freshness or colour requires. The result for the organic food is a friendly and intimate family shopping atmosphere which does justice both to the value of the products and to the claim to a perfect lighting concept. “We have received a lighting concept that fully meets our standard and is in keeping with our products. Ansorg has, with the help of light, retold the meaning of our name “NaturaSì” and everything we associate with it and made it something to be experienced,” Luca Furlan, Marketing NaturaSì.