Lighting Strip with a Highlight

Delicious foods from all over the world, fresh or packaged in bottles, cans or boxes – every product on the crowded shelves of food retailers holds the promise of a culinary delight soon to be enjoyed in the home and is displayed in such a way as to increase that eager anticipation. At the same time, customers expect to find both continuity as a means to orientation and also new highlights in the form of changing special offers. Customer expectations of changing product ranges and new store design concepts call for great flexibility in the presentation of products – especially in lighting. After all, even with attractive packaging and pricing, inadequately lit goods risk becoming shelf warmers. Good lighting is flexible and easily adapts to every change in a presentation.

With its Fastline luminaire system, obtainable in various lengths, Ansorg offers users precisely the flexibility called for by today’s fast-changing shop layouts. That’s because Fastline is both strip light and spot in one. This combination brings brilliant general lighting and sales-promoting accent lighting to the aisle areas of retail outlets in a single system. The accent lighting flows from the popular surface-mounted spot Kono. With its top performance and compact, understated design, Kono is an added highlight, both in terms of light and look. Fastline gives the lighting system the necessary freedom to respond efficiently and promptly to newly installed end caps or completely altered shelf geometries. In line with current retail design trends, Ansorg offers the Fastline system both in white and also in black and silver.

The luminaire is designed to require just two suspension points every four metres. The specially developed fast-click system permits fast and simple installation and changing of the available modular elements, such as LED light strips, spots, emergency lighting and blank covers. All drivers are invisibly integrated into the mounting rail. Thanks to the subtle styling of all components and its sophisticated technology, Fastline offers a unified design.

In addition to the modular structure of the basic elements, Ansorg also offers a wide selection of different lens optics for application-optimised distribution of light. Doubly asymmetrical for accented illumination of the aisle area or with a broad beam for extremely homogeneous light distribution – these are just two of eight possible configurations that come with Fastline. Optionally available opalised optics to diffuse glare from the LED light sources.

Thanks to its flexibility in terms both of lighting and design, the Fastline luminaire system can also make an extremely economical option for use in back offices and stockrooms. In such applications, good lighting can aid merchandise retrieval, thus resulting in greater labour efficiency. A standard system from a single supplier installed in all rooms further boosts its already outstanding cost efficiency.