A new composition of light and service for a perfectly orchestrated project

Visitors to Santiago de Chile who look beyond the cityscape will see the picturesque panorama of the Andes. The Andes National Park, with its mountains and its rich biodiversity, is the green lung of the Santiago metropolitan area. Located on the foothills of the Andes, the pulsating district of Las Condes, with its many shopping opportunities, is equally diverse and interesting. One of the shopping highlights in Las Condes is the Falabella department store and its spectacular lighting concept designed by Ansorg. The biggest stock exchange-listed retailer in South America was thoroughly impressed by Ansorg’s product and service package.

A symphony of light

Global lighting specialist Ansorg created a genuine symphony of light in the Santiago department store to showcase an incredibly diverse range of products, from fashions to household appliances, and make them accessible to customers. The concept implemented at Falabella takes the complex individuality of the shop-in-store worlds of brands like Desigual, Americanino and Northface into account. It uses light to emphasise the strengths and characters of these brands without detracting from the guiding and structuring effect of the overall concept. “Our role at Falabella was akin to that of a conductor communicating his ideas to every single instrument in the orchestra to produce a harmonious-sounding symphony. We used a wide array of different luminaires and reflectors to bring the whole concept together,” recalled Silja Bülk, Ansorg’s Sales Director in South America. The Ansorg planners composed a complete oeuvre of light colours, temperatures, beam angles and luminosity to create a feast for the eye – much as a well-played Mozart symphony flatters the ear. The Falabella project presented a major challenge because of its complexity. Many different types of luminaires installed on an area of more than 12,000 square metres across three floors create a sales-enhancing effect that is finely orchestrated down to the last nuance.

Harmonised products and services

To implement projects of this size around the world without delays and to customer requirements Ansorg has tailored its services to its products. All the customer’s requirements are integrated in the project planning phase. There are local customer services teams on almost every continent to coordinate product deliveries and ensure that the project runs smoothly. Light is the consummating element in any interior design concept, and it is always the last element to realise its full effect. Ansorg’s pre-opening service ensures that all the elements work together harmoniously on opening day. To perfect the Falabella light symphony Ansorg precisely positioned every single luminaire on all the retail areas because a composition can only be strikingly beautiful if all the instruments are perfectly in tune. Ansorg’s “Easy” light control system provides additional freedom on promotional areas. It makes the fast and convenient adjustment of light to frequently changing seasonal promotions possible via tablet.

The trendsetting South American retailer was very impressed by the overall lighting concept and the lighting solutions from Mülheim provide Falabella with a decisive market advantage – not only by adding value but also by boosting sales. Specially composed lighting concepts for each store will continue to be Falabella’s most important advantage over competitors in the future.