Navo

Playing with contrasts is particularly important. Navo’s sophisticated reflector technology directs the light directly onto the merchandise. It is unique and a significant improvement on conventional continuous row systems. When using light bands, the light is often distributed very evenly in the room and not, as with Navo, directed at the merchandise. With numerous rows of light bands, the room is optically “flooded” and the energy used is not used efficiently for the presentation of merchandise.

Navo lighting concepts work according to the principle of contrast: the merchandise is brighter, the aisle darker – thus we achieve a completely different light and room atmosphere. The light serves as orientation and guides the eye to the merchandise, to the highlights and through the room. Light and shadow demand more from our eyes and minds than sheer uniformity. Market customers are thus “more alert” and more receptive to sales promotions and offers. The main advantage of a lighting concept with Navo is the increased length of time customers spend in the market, based on a more interesting room atmosphere. Customers who feel comfortable are more inclined to impulse purchases and spend significantly more money overall.

With Navo, retailers get all of the advantages of shadow- and glare-free light for product range aisle lighting, even from a height of up to six metres. Ideal for hypermarkets, DIY stores and car dealerships. The intelligent design of the light geometry and clever positioning (depending on the model in the middle of the aisle or above the product display) prevents shading of the shelves and glare for your customers. Even if the customer stands directly in front of the shelf, no shadow is cast on the merchandise.