This unique language of design underscores our core strengths, values and expertise. Thus our luminaires are recognisable as Ansorg products at the very first glance.
It’s been around since December 2016: our new, comprehensive language of design. It was developed in collaboration with international designers and lighting designers. Thus our luminaires are recognisable as Ansorg products at the very first glance.
We visualise our more than 60 years of experience in the development of innovative lighting solutions with the new Ansorg seal. As a sign of history, expertise and quality, it can be found on all new products and thus be an unmistakable trademark of our luminaires. After successful quality control the seal is applied as the last step as a sign of perfection.
With this we underscore our claim to quality and craftsmanship in manufacturing the housings of our luminaires. This unique detail can be found, for example, on the mounting (fixing) of the black ring (transition light & reflector) as well as on the back of the light. Thus we emphasize essential edges and define a stylish finish to the product. Our unconscious perception is influenced in such a way that we perceive the luminaire not as a cut off tube, as a piece of a long body, but as a closed form.
Inspired by Dieter Rams’ design philosophy, the new Ansorg design is simple, focused and functional. Individual product features are not taken into account in the product design in order not to distract from the design DNA. This includes, for example, integration of the driver into the luminaire housing. A major advantage of the new design is its neutral elegance, because no matter how the luminaire is mounted or rotated, the design remains the same and blends harmoniously into the store design from every angle of the room.
Contrasts offer the possibility to play with material and colour combinations. The harmonious combination of metals and plastics results in targeted contrasts and gives additional expression to the details of all components. Colour contrasts are limited to the Ansorg standard colours white, silver and anthracite. They concentrate on design details such as the ring and the seal.
Another quality feature is that we use the materials specifically according to their function. The plastic ring is flexible and adaptable – this makes changing the reflector easier. The die-cast aluminium housing of the luminaire is resistant, robust and an excellent heat conductor.