As with the cars, the design and engineering achievements of the light that were necessary for full development of their sales-promoting effect are hardly perceptible. In passing, reflections wander smoothly, without glare, over curves and surfaces and vividly illustrate the automotive aesthetics.

Orléans, France

«The light emphasises the emotional dynamics of the design. At the same time, it optimally showcases the sophisticated product technology and the brand world.»

- Martin Duprez, Corporate Design Project Manager at Volkswagen Group in France.

In combination with spotlights flexibly mounted on bus bars, highly efficient and finely structured lumen packages are created on the surface and brilliant accents are created on the products.

Thus in Orléans Ansorg was able to realize a concept with a bright and friendly inviting character with only very few lights.

Project Data

Sales Area936m²
ArchitectArchipel 41
Interior DesignCorporate Design Volkswagen Group France
PhotographyOlivier C. Mériel, Paris
Lighting DesignAnsorg
Energy Consumption8,4 W/qm
DownloadsProject Sheet


Saint-Jean-le-Blanc Rue des Balletières

Products used in this project


Maxx Family
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Every industry, whether automotive, food, fashion, health & beauty or home store, has its own specific target group and product characteristics. These are incorporated into our planning just as naturally as your wishes and objectives. Please contact us and we will be happy to advise you.


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