Fashion

Nike

Dramatically posing dummies let visitors participate in this exciting moment in the Nike Store at the Mall of Qatar. A sophisticated lighting concept from Ansorg makes the picture powerful and vivid. A play of light and shadow brings the sporting disciplines and their athletes into the limelight.

Al Rayyan, Qatar

A particular challenge for Ansorg was the limited length of the bus bars that had to be optimally deployed through square mounting within the store interior.

However, the individual spotlights were perfectly positioned according to customer requirements and precisely arranged in such a way that they highlight individual items of clothing, exhibition areas, product displays and shelves.

Dynamism and focus are prerequisites for successful athletes.

Visitors to the Nike Store will be immersed in the dazzling atmosphere of a sports arena and guided through the entire Nike range of products via the individual light spots.

Project Data

Opening2017
Sales Area1246 m²
Lighting DesignAnsorg
ArchitectNike Global
PhotographySandra Zarneshan Photography, Dubai
Energy consumption14,2 W/m²
DownloadsProject Sheet

 

Nike
INTERCHANGE JAHHANIYA 373
الريان

Products used in this project

Bit

Bit Family
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Do you have similar requirements?

Every industry, whether automotive, food, fashion, health & beauty or home store, has its own specific target group and product characteristics. These are incorporated into our planning just as naturally as your wishes and objectives. Please contact us and we will be happy to advise you.

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