Onitsuka Tiger

Carefully and quietly stalking, targeting the prey, taking the decisive step at the right moment. The new king in Amsterdam’s shoe store jungle is Onitsuka Tiger. The flagship store of shoe manufacturer Asics has conquered its new territory on Leidsestraat, the notorious catwalk for shoe fashion.

Amsterdam, Netherlands

He captivates his fashion victims with a sophisticated lighting and interior concept.

Ansorg found a solution for division of the 89 square metre, narrowly cut shop area on two levels, that harmonizes perfectly with the architecture of the historic canal house.

The ceiling, consisting of wooden panels, gives the narrow room an interesting interior design due to its unusual arrangement. The light from almost invisibly integrated spotlights between the panels shows customers the way. 

Overall, light and room structure fit so well together that they form an optical unit.

Project Data

Sales Area89 m²
Lighting DesignAnsorg
ArchitectASICS Europe B.V., Hoofddorp
Interior DesignASICS Europe B.V., Hoofddorp
PhotographyBoris Golz, Arnsberg
Energy consumption19,5 W/m²
DownloadsProject Sheet


Onitsuka Tiger
Leidsestraat 27
1017 NT Amsterdam-Centrum

Products used in this project


Coray Family
Read more

Do you have similar requirements?

Every industry, whether automotive, food, fashion, health & beauty or home store, has its own specific target group and product characteristics. These are incorporated into our planning just as naturally as your wishes and objectives. Please contact us and we will be happy to advise you.


Write E-mail

Discover our products

Ansorg develops products based on high-quality technical components and reflectors for a wide variety of lighting design applications. Discover our products and get inspired.

Discover our products