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  • Products
    • Highlights
      • Lizzy

        The Lizzy model by Ansorg heralds a new era in suspended luminaires. It unites sophisticated and variational design with perfect quality of light.

        Lizzy
      • Youzon fitting room

        Our Youzon is a brand new fitting room concept that is tailored to the customer’s needs.

        Youzon fitting room
      • Beauty Dish

        Work light meets feel-good light. Cosmetic lamps come with a serious disadvantage, namely that they are either purely a work light or provide only inadequate light. Taking this into account, we have created a luminaire that meets the requirements of both make-up artists and their clients.

        Beauty Dish
      • INspire

        The stage is yours. With our lighting control systems we meet the rapidly growing demands of the stationary trade for maximum flexibility, comfort and changeability. A lighting control system allows you to adapt your lighting directly and continuously to changes in merchandising and to create attractive experiential values by means of lighting scenes.

        INspire
      • Navo 4.0

        Ansorg has developed two new spotlights, Navo NMT and Navo NMR. Despite being far more compact in size than the other spotlights in the Navo family, their performance and efficiency is in no way inferior.

        Navo 4.0
      • Coray

        A spotlight with a core and a ray – that’s Coray. Our product family focuses so much on the essential that it does something truly relevant: it creates something universal.

        Coray
      • Iqona

        The free-sliding lens makes infinite focus adjustment and the fast adaptation of the beam angle from narrow spotlight to wide-beam floodlight possible. Post-installation adjustments are also easy with the Iqona spot, ensuring that the store lighting concept can keep pace with even the fastest conversion cycles and merchandise changes.

        Iqona
      • Lightfall LFS

        Ansorg’s Lightfall is a powerful and efficient retail lighting tool for the optimum and brilliant illumination of shop window visual merchandising displays with the minimum of effort.

        Lightfall LFS

      We always keep an eye on relevant developments and take pioneering steps. It is never just a technical solution but always a question of how we can improve the shopping experience in the store.

      Highlights
    • Recessed luminaires
      • Aila

        Designed for the aisles, Aila offers the best energy and cost efficiency.

        Aila
      • Bit

        Designed for maximum economy and efficiency, Bit captivates with brilliant light.

        References
        Bit
      • Bop

        The flexible spotlight offers a balanced design and is characterised by generous radii.

        References
        Bop
      • Cardo

        The recessed luminaires offer maximum flexibility. Available either as a gimbal-mounted luminaire or with an innovative race, they ensure that the spotlights are generously aligned.

        References
        Cardo
      • Coray

        One for all. One luminaire: one core, one beam. Core and Ray. Coray

        References Downloads
        Coray
      • Maxx

        Maxx is a uniform luminaire family for universal lighting tasks.

        References
        Maxx
      • Navo

        Navo sets new standards for attractive and economical aisle lighting.

        Navo
      • Pizza

        Thanks to the simple luminaire design, Pizza is suitable for both basic lighting and entrance areas.

        References
        Pizza
      • Punta

        The classic recessed spotlight offers a wide range of applications.

        Punta
      • Vecto

        Thanks to variable construction variants, Vecto is uniquely versatile and ensures precise alignment of the light.

        Vecto

      For installation in cavities and suspended ceilings, with the larger part of the luminaire concealed. Swivel mechanisms enable targeted spotlighting of specific points. Down lights make for balanced ambient lighting.

      Recessed luminaires
    • Surface-mounted luminaires
      • Aila

        Designed for the aisles, Aila offers the best energy and cost efficiency.

        References
        Aila
      • Bit

        Designed for maximum economy and efficiency, Bit captivates with brilliant light.

        References
        Bit
      • Bop

        Bop provides for a smooth ceiling appearance and offers additional accessories for scattered light reduction.

        References
        Bop
      • Coray

        One for all. One luminaire: one core, one beam. Core and Ray. Coray

        References Downloads
        Coray
      • Iqona

        The free-sliding lens makes infinite focus adjustment and the fast adaptation of the beam angle from narrow spotlight to wide-beam floodlight possible. Post-installation adjustments are also easy with the Iqona spot, ensuring that the store lighting concept can keep pace with even the fastest conversion cycles and merchandise changes.

        Iqona
      • Kono

        High performance in the smallest space. Kono offers compact performance and flexible light.

        Kono
      • Navo

        Navo sets new standards for attractive and economical aisle lighting.

        Navo
      • Pizza

        Thanks to the simple luminaire design, Pizza is suitable for both basic lighting and entrance areas.

        Pizza
      • Suno

        The high-performance luminaire with a clear, timeless design.

        Suno

      Extremely versatile, track mounted spotlights suitable both for accent and general lighting.

      Surface-mounted luminaires
    • Suspended luminaires
      • Collection

        Collection combines the decorative language of form and emotional effect with optimum, functional product lighting at a very high lighting level.

        Collection
      • Coray

        One for all. One luminaire: one core, one beam. Core and Ray. Coray.

        References Downloads
        Coray
      • Lizzy

        The Lizzy model by Ansorg heralds a new era in suspended luminaires. It unites sophisticated and variational design with perfect quality of light.

        Lizzy
      • Mona

        Mona is the pendant luminaire in classic retro design. With its design, it pays tribute to the currently hip vintage style that is making a comeback not only in interior design but also in fashion.

        Mona
      • Piazza

        The Piazza pendant luminaire is characterised by its attractive, geometric design and its suitability for high ceilings of five metres and more.

        Piazza
      • Pizza

        Thanks to the simple luminaire design, Pizza is suitable for both basic lighting and entrance areas.

        Pizza

      They bridge the gap between functional merchandise illumination and decorative element.

      Suspended luminaires
    • Linear systems
      • Fastline

        This compact, efficient luminaire can be used both as a continuous row of luminaires and a spotlight.

        Fastline
      • Lightstripe

        Maximum flexibility and slim design – that is Lightstripe.

        Lightstripe
      • Shyn

        This elegant luminaire provides effective yet understated lighting. It boasts a streamlined, purist body with two light modules in each luminaire.

        References
        Shyn

      Our lighting systems are based on the modular principle and offer an extremely varied and flexible range of light design possibilities.

      Linear systems
    • All products

      Every staging begins with a light. But it does not stop there. Our extensive and technically mature product range covers all areas of the sales room.

      All products
    • Custom designs

      We’re passionate about custom-made retail lighting solutions. And those solutions encompass far more than just the lighting concept. We collaborate closely with our customers, or with designers, architects and planners, to develop individual, technically coordinated solutions. Another aspect of this process is our development of brand new, customer specific luminaires.

      Custom designs
    • Design

      The unique design language underlines our core strengths, values and competencies. Thus our luminaires are recognisable at first glance as an Ansorg product.

      Design
  • References
    • Automotive

      Take a look at our projects in the Automotive sector and let yourself be inspired.

      Automotive
    • Department Stores

      Take a look at our projects in the Department Stores sector and let yourself be inspired

      Department Stores
    • Health & Beauty

      Take a look at our projects in the Health & Beauty sector and let yourself be inspired.

      Health & Beauty
    • Fashion

      Take a look at our projects in the Fashion sector and let yourself be inspired

      Fashion
    • Food

      Take a look at our projects in the Food sector and let yourself be inspired.

      Food
    • All references

      Take a look at our projects. We show examples of lighting applications from the most varied sectors – from fashion, food and automotive as far as department stores.

      All references
  • Service & Consulting
    • Lighting Design

      Our experienced employees work with you to develop a sales-promoting lighting concept that puts your brand in the limelight there where it is experienced.

      Lighting Design
    • Promise of Quality
      • Warranty

        Ansorg GmbH manufactures in accordance with the latest state of the art and always uses high-quality materials and components to this end. In conjunction with constant quality assurance operations, this ensures the high standard of the products.

        Warranty

      Regular tests, such as the measuring of luminous flux with our goniophotometer, thermomanagement calculations and 3D measurements all combine to ensure consistent quality.

      Promise of Quality
    • Room of Light & Sampling

      In our light room we offer lots of possibilities for comparing products under realistic conditions.

      Room of Light & Sampling
    • Support
      • Waste Disposal

        Together with numerous partners, we ensure that our luminaires are disposed of and recycled in an environmentally friendly manner after use.

        Waste Disposal
      • Returns

        Read here how you can make the processing of returns as fast and convenient as possible for you.

        Returns
      • Operating and Safety Instructions

        To ensure your safety, please observe these instructions.

        Operating and Safety Instructions

      We provide you with advice and support in every situation and we assist you without red tape. So please do not hesitate when it comes to contacting us.

      Support
    • Service-Portfolio

      With high demands on quality, we enable our customers to achieve perfect lighting and lasting value retention. For this purpose we offer an extensive service portfolio.

      Service-Portfolio
    • Download Center

      You can download all the product documents, including data sheets and installation instructions, as well as general information about Ansorg here.

      Download Center
  • EuroShop 2020
    • EuroShop 2020

      Ansorg GmbH shows the answer to the future of retail at the Euroshop 2020 in Düsselsdorf

      EuroShop 2020
    • Category Spaces

      We’re going to deliver insights into the future development of the food, fashion, health & beauty and mobility segments to you.

      Category Spaces
    • Shared Spaces

      The food, fashion, health & beauty and mobility segments have a number of things in common that can be exploited for their collective benefit in the future.

      Shared Spaces
  • Lighting knowledge
    • Efficiency

      We are committed to reliable values. We measure the efficiency of our luminaires under standard conditions.

      Efficiency
    • Lighting technology & energy efficiency
      • Innovative reflector technology

        Reflectors in luminaires serve the purpose of light guidance. A high-quality, efficient reflector is a core aspect of the perfect retail lighting concept.

        Innovative reflector technology

      Lighting technology & energy efficiency
    • Return of Light
      • Definition of the ROL

        ROL describes how much light arrives at its destination, i.e. how much is directly available to the customer for perception, and no longer how much light is sent out for lighting purposes.

        Definition of the ROL
      • The effect of ROL

        Return of Light is a practical means of assessing the effect and efficiency of a retail lighting scheme.

        The effect of ROL

      We have taken a different approach to defining efficiency because, in a custom-designed reflector, efficiency relates to the amount of light being directed onto the target surface – your products.

      Return of Light
    • Lighting in Food Retail
      • The aisle zone

        The product aisles and the main aisles are more than just the shortest path between product displays. They are customer zones and, as such, they create a connection between the store and the guest. They are key components of the sales story with the power to control the speed at which customers walk and the pauses they take.

        The aisle zone
      • End-of-aisle displays

        The end-of-aisle display is the aisle and sometimes even the department ambassador. This highlight area in the store is a preview to the sales story on the aisles behind, so it should be treated as an in-store shop window rather than just storage space.

        End-of-aisle displays

      To ensure that a retail lighting concept can realise its full fascination potential and sales-promoting function, it has to be meticulously implemented, well planned and properly managed. Most lighting concepts perform the basic functions of making the products visible to the customers and guiding them through the store.

      Lighting in Food Retail
    • The shop window

      Visual merchandising concepts in shop windows are an important element of a retailer’s image. They serve the purpose of catching the attention of passers-by and creating a special, emotional experience.

      The shop window
  • Company
    • About us
      • Our objectives

        Pioneering. We define the future of retail lighting. And we are the best contact when it comes to lighting in your salesrooms. Worldwide.

        Our objectives
      • Our competences

        With our own Ansorg branches and an international network of partners and component suppliers we ensure that customers everywhere in the world can benefit from Ansorg quality.

        Our competences
      • Our history

        Our origin is retail lighting. Our present is retail lighting. What about the future? We will continue to think retail lighting.

        Our history

      We believe in the power of brand enhancing retail light. Our drive is to improve shopping experiences – everyday.

      About us
    • Sustainability

      Our contribution to sustainable development affects our entire value chain. In doing so, we are aware of our economic, ecological and social responsibility towards future generations.

      Sustainability
    • Policy

      The companies in the Ansorg Group are committed to responsible corporate conduct. They are guided in their business activities by a series of ethical, social and ecological principles which reflect the organisation’s responsible attitude towards society, business associates and employees.

      Policy
    • Career
      • Vacancies

        We are looking for agile colleagues who are sharing our passion for retail light and advance Ansorg. Please check the current job opportunities.

        Vacancies

      At Ansorg, we believe in the power of brand-oriented retail lighting. We aspire to improving the consumer shopping experience – every day. Our employees make the most important contribution of all to our success.

      Career
    • Ansorg worldwide

      With our own staff and experienced partners, we are there for you on five continents. Thus we present your brand and ensure your worldwide rollouts.

      Ansorg worldwide
  • News & Press
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Contact

If you are interested in our services, or have any questions or comments, please contact us. We are at your disposal at any time.

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Ansorg GmbH

Pilgerstraße 11
D-45473 Mülheim/Ruhr
Mail: info@ansorg.com
Tel.: +49 208 4846 - 0

ANSORG Worldwide

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Guiding retail light