Our competences

What makes us different? You can experience this live in numerous stores in more than 150 countries around the world. With our Ansorg subsidiaries and an international network of partners and suppliers, we ensure that customers around the world are able to benefit from Ansorg quality.

Independent product development

We have two divisions that are responsible for unpretentious design and the technology of tomorrow that ensures greater efficiency and light output in our luminaires – the Product Design Center in development and design and our lighting laboratory in testing, certified by the German Association for Electrical, Electronic and Information Technologies [VDE].

Customised lighting concepts

We believe that standard solutions only produce the standard. On your behalf, our international lighting designers will develop a truly unique lighting concept that will emotionally charge your brand.


Quality assurance

With end-to-end quality management we offer real quality made in Germany – all over the world. Finishing always takes place in Germany. This enables us to guarantee a complete quality management system that does not rely on random samples, but rather tests every single product 100%.


Certified processes

Our processes are certified both nationally and internationally. Among other things, these include ISO 14001 and a quality management system in accordance with ISO 9001 that undergoes constant improvement. In almost every department an expert on lean manufacturing ensures customer-oriented optimization of our processes and procedures. And this is reflected in an exceptionally high level of customer satisfaction.


All-round carefree services

Whether lighting design, financing, installation or repair: we offer comprehensive services for sustained maintenance of the value of your investment. Training your visual merchandising or sales team in order to ensure long-term, sales-promoting lighting is also one of our strengths.

Custom-fit product solutions

In our specialised design division we manufacture the luminaire that completely satisfies all of your requirements – exclusively tailored to meet your needs. We can also provide you with supplementary products such as emergency lighting, moisture-proof luminaires or LED lines reliably and carefree: all from a single source, and all-around carefree.


More than 60 years of experience

Sales promotion with light, and specialised in retail: this has been our hallmark since 1955. And to this day, this expertise makes us a uniquely passionate partner.


High energy efficiency & newest technologies

Together with our customers and suppliers, we work to further develop the technology. Our customers are the first to benefit. With your lighting concept we consider all of the costs, not only the investment, but also during operation – for long-term sustainability.

Business locations all over the world

We are there for you worldwide with Ansorg’s branch offices and cooperating partners. Thus with an experienced team we can provide you with support when it comes to planning and implementing your lighting concept at any time and at almost any location.

International supply chain

We offer you profitable purchasing with an experienced international team and contacts to suppliers all over the world. Whether it is economical procurement, the provision of trained assembly teams or warehouse and transport logistics: we take care of punctual and complete delivery on your behalf.