Our origin is retail lighting. Our present is retail lighting. What about the future? We will continue to think retail lighting.
At Ansorg we look back on a history of more than 65 years. And this history has always revolved around one topic: product presentation. Our founders Ernst and Renate Ansorg sold mannequins in 1955 when they noticed that their merchandise was not adequately displayed in the shops – with too little or poor lighting. And they came up with an idea that was revolutionary at the time: lighting design and presentation particularly for the retail trade.
A lot has happened since then. In retail, customer behaviour and in lighting technology. But one thing has not changed in all these years: the question of how we can support retailers in presenting their products and further increase the sales-promoting effect of light. This is what still drives us today