Company

Our history

Our origin is retail lighting. Our present is retail lighting. What about the future? We will continue to think retail lighting.

Our past is retail lighting. Our present is retail lighting. What about the future? We will continue to think retail lighting.

At Ansorg we look back on a history of more than 63 years. And this history has always revolved around one topic: product presentation. Our founders Ernst and Renate Ansorg sold window dummies in 1955 when they noticed that their merchandise was not adequately displayed in the shops – with too little or poor lighting. And they came up with an idea that was revolutionary at the time: lighting design and presentation particularly for the retail trade.

A lot has happened since then. In retail, customer behaviour and in lighting technology. But one thing has not changed in all these years: the question of how we can support retailers in presenting their products and further increase the sales-promoting effect of light. This is what still drives us today

The success story of Ansorg in pictures:

1955

Founding of the company by Ernst and Renate Ansorg

1957

First use of directional and swivelling light

1958

Independent lighting design

1960

Ansorg leads the market in retail lighting technology and advances the integration of new lighting technology for the retail sector

1966

Ansorg is co-founder of the world’s largest retail trade exhibition EuroShop

1991

First foreign branch office in France

1999

First use of LEDs on a pedestrian bridge

2012

Market launch of the innovative Navo aisle lighting

2017

Definition of a new awarding-winning DNA design

2018

Distinguished with the German Brand Award, in Gold, Category B2B, Lighting