ROL – The new retail light benchmark

In retail, the decisive factor is how much light reaches the products – not how much light is emitted from the luminaire. That is why Ansorg has developed the new key figure: ROL. The benchmark for best retail lighting.

 

Change of perspective

We’ve always thought about light in terms of its effects on customers. For example, the moment when the light is reflected back by a person’s retina, the impression that the illuminated products give to customers or the moment precipitating a purchase decision.
 

 

Radiant light – for attractive product presentations

Brilliance effects are always fascinating. They are what we see when sunlight sparkles on the undulating surface of a lake. The brilliant light produced by our 3D facet reflectors focuses attention onto the merchandise. When a product is clearly and brightly illuminated, all of its details are emphasised and it is more intensively experienced by the customer.

 

Attractive product presentations provide tactile visual input

Visual tactility is about seeing the tactile qualities of a product, such as the crispy crust of a loaf, the softness of a jumper or the rough surface of certain leathers. The customer ‘feels’ the product without actually touching it. These sensations appeal to consumers.
Our luminaires optimally modulate the surfaces of the products, as well as impressively showcasing colour, shape and function – according to the ROL principle.

 

Distinctive shape and impressive structural depth give products tangible form.

Perfect dimensional rendering brings products to life. Authentic colours and carefully positioned highlights emphasise quality, value and authenticity.

 

Engaging customer experiences pay off.

Our retail customers know that stores with the perfect mix of concentrated light make customers more ‘alert’ to the products and special offers on display. In a professionally illuminated retail space consumers feel more comfortable, remain in the store longer, make more impulsive buying decisions and buy more products.

 

What is the effect of ROL?

In retail the decisive factor is how much light reaches the products – not how much light is emitted from the luminaire. That is why Ansorg has developed the new key figure: ROL. The benchmark for best retail lighting.

 

We redefine efficiency. Thanks to the reflector technology developed in-house, we achieve the best lighting effect on the products with ROL. Perfect light mixing within the reflector is the key to a precise, homogeneous light image with a brilliant effect on the products.

 

Every industry, whether automotive, food, fashion, health & beauty or home store, has its own specific target group and product characteristics. Please contact us! We will be happy to advise you.

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