Siman Miraflores
Department Stores
The complete renovation of the store in the Miraflores Shopping Center impressively combines technology, design, and lighting. A key element is the lighting solution by Ansorg, which creates atmosphere, spotlights brands with precision, and enhances the exceptional shopping experience. The clear objective of the lighting concept was to highlight key moments along the customer journey using specific light colors and optics.
The architectural concept of the new Siman Miraflores posed a unique challenge: three spacious floors, each covering over 3,000 square meters, needed to appear cohesive while still giving each area its own distinct character. To meet this challenge, Ansorg developed a tailored lighting concept that uses targeted accent lighting to highlight selected product groups. At the same time, soft transitions between the different retail zones create a harmonious overall impression.
Perfectly Tuned: Lighting for Retail at the Highest Level
With the lighting design for Siman Miraflores, Ansorg once again demonstrates its expertise in the retail sector. The blend of functional lighting and emotional ambiance not only increases customer dwell time but also drives sales. The lighting guides, directs, inspires and transforms shopping at Siman Miraflores into a true experience.
“The department store was looking for a lighting concept that was bright and attractive, yet also atmospheric and welcoming. With our approach, we created a unique lighting design that supports both the architectural framework and the identity of each brand,” summarizes project lead Rebeca Salgado. Ansorg’s new lighting concept positions Siman Miraflores as a beacon of modern retail in Central America - a perfect symbiosis of aesthetics, functionality, and brand storytelling.
