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Products
- Highlights
  - Detox Light
    
    Our specially developed Detox Light is a ‘breathing’ light installation that has a regenerative and beneficial effect on customer well-being and health outside the busy shopping areas.
    
    Detox Light
  - Lizzy
    
    The Lizzy model by Ansorg heralds a new era in suspended luminaires. It unites sophisticated and variational design with perfect quality of light.
    
    Lizzy
  - Youzon fitting room
    
    Our Youzon is a brand new fitting room concept that is tailored to the customer’s needs.
    
    Youzon fitting room
  - Lightfall
    
    Ansorg’s Lightfall is a powerful and efficient retail lighting tool for the optimum and brilliant illumination of shop window visual merchandising displays with the minimum of effort.
    
    Lightfall
  - Counter Light
    
    Ansorg’s Counter Light ensures the discreet and aesthetic illumination of the people who play an important role in the buying process, and it can easily be combined with any visual merchandising concept.
    
    Counter Light
  We always keep an eye on relevant developments and take pioneering steps. It is never just a technical solution but always a question of how we can improve the shopping experience in the store.
  
  Highlights
- Recessed luminaires
  - Coray
    
    One for all. One luminaire: one core, one beam. Core and Ray. Coray
    
    References Downloads
    
    Coray
  - Maxx
    
    Maxx is a uniform luminaire family for universal lighting tasks.
    
    References
    
    Maxx
  - Punta
    
    The classic recessed spotlight offers a wide range of applications.
    
    Punta
  For installation in cavities and suspended ceilings, with the larger part of the luminaire concealed. Swivel mechanisms enable targeted spotlighting of specific points. Down lights make for balanced ambient lighting.
  
  Recessed luminaires
- Surface-mounted luminaires
  - Bit
    
    Designed for maximum economy and efficiency, Bit captivates with brilliant light.
    
    References
    
    Bit
  - Coray
    
    One for all. One luminaire: one core, one beam. Core and Ray. Coray
    
    References Downloads
    
    Coray
  - Iqona
    
    The free-sliding lens makes infinite focus adjustment and the fast adaptation of the beam angle from narrow spotlight to wide-beam floodlight possible. Post-installation adjustments are also easy with the Iqona spot, ensuring that the store lighting concept can keep pace with even the fastest conversion cycles and merchandise changes.
    
    Iqona
  - Navo
    
    Navo sets new standards for attractive and economical aisle lighting.
    
    Navo
  Extremely versatile, track mounted spotlights suitable both for accent and general lighting.
  
  Surface-mounted luminaires
- Suspended luminaires
  - Collection
    
    Collection combines the decorative language of form and emotional effect with optimum, functional product lighting at a very high lighting level.
    
    Collection
  - Lizzy
    
    The Lizzy model by Ansorg heralds a new era in suspended luminaires. It unites sophisticated and variational design with perfect quality of light.
    
    Lizzy
  - Mona
    
    Mona is the pendant luminaire in classic retro design. With its design, it pays tribute to the currently hip vintage style that is making a comeback not only in interior design but also in fashion.
    
    Mona
  They bridge the gap between functional merchandise illumination and decorative element.
  
  Suspended luminaires
- Linear systems
  - Lightstripe
    
    Maximum flexibility and slim design – that is Lightstripe.
    
    Lightstripe
  - Fastline
    
    This compact, efficient luminaire can be used both as a continuous row of luminaires and a spotlight.
    
    Fastline
  - Shyn
    
    This elegant luminaire provides effective yet understated lighting. It boasts a streamlined, purist body with two light modules in each luminaire.
    
    References
    
    Shyn
  Our lighting systems are based on the modular principle and offer an extremely varied and flexible range of light design possibilities.
  
  Linear systems
- All products
  
  Every staging begins with a light. But it does not stop there. Our extensive and technically mature product range covers all areas of the sales room.
  
  All products
- Custom designs
  
  We’re passionate about custom-made retail lighting solutions. And those solutions encompass far more than just the lighting concept. We collaborate closely with our customers, or with designers, architects and planners, to develop individual, technically coordinated solutions. Another aspect of this process is our development of brand new, customer specific luminaires.
  
  Custom designs
- Design
  
  The unique design language underlines our core strengths, values and competencies. Thus our luminaires are recognisable at first glance as an Ansorg product.
  
  Design
References
- Automotive
  
  Take a look at our projects in the Automotive sector and let yourself be inspired.
  
  Automotive
- Department Stores
  
  Take a look at our projects in the Department Stores sector and let yourself be inspired
  
  Department Stores
- Health & Beauty
  
  Take a look at our projects in the Health & Beauty sector and let yourself be inspired.
  
  Health & Beauty
- Fashion
  
  Take a look at our projects in the Fashion sector and let yourself be inspired
  
  Fashion
- Food
  
  Take a look at our projects in the Food sector and let yourself be inspired.
  
  Food
- All references
  
  Take a look at our projects. We show examples of lighting applications from the most varied sectors – from fashion, food and automotive as far as department stores.
  
  All references
Service & Consulting
- Lighting Design
  
  Our experienced employees work with you to develop a sales-promoting lighting concept that puts your brand in the limelight there where it is experienced.
  
  Lighting Design
- Promise of Quality
  - Warranty
    
    Ansorg GmbH manufactures in accordance with the latest state of the art and always uses high-quality materials and components to this end. In conjunction with constant quality assurance operations, this ensures the high standard of the products.
    
    Warranty
  Regular tests, such as the measuring of luminous flux with our goniophotometer, thermomanagement calculations and 3D measurements all combine to ensure consistent quality.
  
  Promise of Quality
- Room of Light & Sampling
  
  In our light room we offer lots of possibilities for comparing products under realistic conditions.
  
  Room of Light & Sampling
- Support
  - Waste Disposal
    
    Together with numerous partners, we ensure that our luminaires are disposed of and recycled in an environmentally friendly manner after use.
    
    Waste Disposal
  - Returns
    
    Read here how you can make the processing of returns as fast and convenient as possible for you.
    
    Returns
  - Operating and Safety Instructions
    
    To ensure your safety, please observe these instructions.
    
    Operating and Safety Instructions
  We provide you with advice and support in every situation and we assist you without red tape. So please do not hesitate when it comes to contacting us.
  
  Support
- Service-Portfolio
  
  With high demands on quality, we enable our customers to achieve perfect lighting and lasting value retention. For this purpose we offer an extensive service portfolio.
  
  Service-Portfolio
- Download Center
  
  You can download all the product documents, including data sheets and installation instructions, as well as general information about Ansorg here.
  
  Download Center
Lighting knowledge
- Lighting technology & energy efficiency
  - Innovative reflector technology
    
    Reflectors in luminaires serve the purpose of light guidance. A high-quality, efficient reflector is a core aspect of the perfect retail lighting concept.
    
    Innovative reflector technology
  - Efficiency
    
    We are committed to reliable values. We measure the efficiency of our luminaires under standard conditions.
    
    Efficiency
  Lighting technology & energy efficiency
- Return of Light
  - Definition of the ROL
    
    ROL describes how much light arrives at its destination, i.e. how much is directly available to the customer for perception, and no longer how much light is sent out for lighting purposes.
    
    Definition of the ROL
  - The effect of ROL
    
    Return of Light is a practical means of assessing the effect and efficiency of a retail lighting scheme.
    
    The effect of ROL
  We have taken a different approach to defining efficiency because, in a custom-designed reflector, efficiency relates to the amount of light being directed onto the target surface – your products.
  
  Return of Light
- Lighting in Food Retail
  - The aisle zone
    
    The product aisles and the main aisles are more than just the shortest path between product displays. They are customer zones and, as such, they create a connection between the store and the guest. They are key components of the sales story with the power to control the speed at which customers walk and the pauses they take.
    
    The aisle zone
  - End-of-aisle displays
    
    The end-of-aisle display is the aisle and sometimes even the department ambassador. This highlight area in the store is a preview to the sales story on the aisles behind, so it should be treated as an in-store shop window rather than just storage space.
    
    End-of-aisle displays
  To ensure that a retail lighting concept can realise its full fascination potential and sales-promoting function, it has to be meticulously implemented, well planned and properly managed. Most lighting concepts perform the basic functions of making the products visible to the customers and guiding them through the store.
  
  Lighting in Food Retail
- The shop window
  
  Visual merchandising concepts in shop windows are an important element of a retailer’s image. They serve the purpose of catching the attention of passers-by and creating a special, emotional experience.
  
  The shop window
- Future of Retail
  
  Ansorg shows the answer to the future of retail
  
  Future of Retail
Company
- About us
  - Our objectives
    
    Pioneering. We define the future of retail lighting. And we are the best contact when it comes to lighting in your salesrooms. Worldwide.
    
    Our objectives
  - Our competences
    
    With our own Ansorg branches and an international network of partners and component suppliers we ensure that customers everywhere in the world can benefit from Ansorg quality.
    
    Our competences
  - Our history
    
    Our origin is retail lighting. Our present is retail lighting. What about the future? We will continue to think retail lighting.
    
    Our history
  We believe in the power of brand enhancing retail light. Our drive is to improve shopping experiences – everyday.
  
  About us
- Sustainability
  
  Our contribution to sustainable development affects our entire value chain. In doing so, we are aware of our economic, ecological and social responsibility towards future generations.
  
  Sustainability
- Policy
  
  The companies in the Ansorg Group are committed to responsible corporate conduct. They are guided in their business activities by a series of ethical, social and ecological principles which reflect the organisation’s responsible attitude towards society, business associates and employees.
  
  Policy
- Career
  - Vacancies
    
    We are looking for agile colleagues who are sharing our passion for retail light and advance Ansorg. Please check the current job opportunities.
    
    Vacancies
  At Ansorg, we believe in the power of brand-oriented retail lighting. We aspire to improving the consumer shopping experience – every day. Our employees make the most important contribution of all to our success.
  
  Career
- Ansorg worldwide
  
  With our own staff and experienced partners, we are there for you on five continents. Thus we present your brand and ensure your worldwide rollouts.
  
  Ansorg worldwide
News & Press

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Contact

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Ansorg GmbH

Pilgerstraße 11
D-45473 Mülheim/Ruhr
Mail: info@ansorg.com
Tel.: +49 208 4846 - 0

ANSORG Worldwide

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References

Take a look at our projects. We show examples of lighting applications from the most varied sectors – from fashion, food and automotive as far as department stores.

What would you like to see?

Industry

Automotive
Department Stores
Fashion
Food
Garden Centres
Hardware Stores
Health & Beauty
Home Stores
Jewellery Stores
Office
Office Supplies
Travel Retail

Product

Bit BMT
Collection CPL
Coray CMR
Coray CXR
Coray CXS
Coray CXT
Fastline FZL
Lightstripe LPR
Lightstripe LWL
Maxx MMD
Maxx MSD
Mona MIL
Navo NMT
Navo NSK DDF
Navo NSK DF
Navo NSW
Punta PSR
Punta PXR
Shyn SZL

More references

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