Our mission

At Ansorg, we believe that light has a major impact on the customer in-store experience. Our lighting concepts focus on the moment of the purchase decision, the touchpoint between light, product and customer. We create sales-promoting, energy-efficient and sustainable retail environments that inspire customers.

Brilliant light, targeted product presentation and a holistic lighting concept enhance the customer journey and promote sales. These are the functions that a well-thought-out retail lighting concept perform. They are also what has always set Ansorg apart.

Ansorg unites lighting technology know-how with light planning expertise and design quality. All of these attributes contribute to lighting concepts that promote your product sales. Thanks to cost-effective lighting technology and innovative light guidance, the Ansorg solutions always deliver maximum efficiency, sustainability and have a positive effect on sales.

All of our lighting concepts are bespoke. We base our answer to the question “How do you want your customers to perceive your store?” on your brand values. Creating extraordinary brand experiences with light is what we do every day.

»Light is poetry« – and it also works internationally: the image video of the same name was awarded the Silver Dolphin at the Corporate Media & TV Awards in Cannes in 2017.



We have been developing retail lighting concepts that are designed to promote sales and branding since 1955. Our developers, lighting designers and product managers have a detailed understanding of the retail industry, your business and the challenges you face. We support you throughout the entire process of developing and implementing your bespoke lighting concept.

Return of Light by Ansorg (ROL)

The new standard for optimum retail lighting

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We have always thought about light in terms of its effects on customers. The moment when it is reflected on the beholder’s retina. The impression that the illuminated products give the customer. The moment precipitating a purchase decision.

In the retail sector the most important thing is how much light reaches the product, not how much light is emitted by the luminaire. Based on that knowledge, Ansorg developed ROL as the new standard for optimum retail light. As a result of ROL, up to 20% more light ends up on the products! The reflectors that we developed ourselves efficiently focus and guide the LED light onto the target surface. Light makes a key contribution to defining the look and atmosphere of the POS.

Good light needs planning

Competence in lighting concepts

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Our lighting design experts define all the parameters for an effective lighting concept. The special Ansorg process includes the phases of analysis, planning/design, evaluation and implementation. We particularly focus on the emotional effect because light can sub-consciously influence consumers and their purchase decisions. When best-quality light and holistic planning are combined in bespoke lighting products you get sophisticated and sustainable solutions that promote sales.


Comprehensive advice and services

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You can only achieve high quality standards and customer satisfaction if everything is perfect. That’s why we believe it is so important to provide our customers with a comprehensive range of services covering all aspects of lighting. Competent light planning is just one service component. We also ensure that the luminaires are professionally aimed before they are put into operation, and we provide a regular cleaning and maintenance service to maximise your return on investment – across the entire life cycle of the lighting solution. Practical services guarantee long-term satisfaction.

Ansorg history

Every industry, whether automotive, food, fashion, health & beauty or home store, has its own specific target group and product characteristics. Please contact us! We will be happy to advise you.

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