Ansorg relies on concept-based lighting planning for retail stores. By dividing it into four phases, we ensure not only brilliant lighting results but also consider all parameters and customer expectations to achieve the set goals in synergy. The basis for this is always a detailed analysis of the existing lighting concept with the development of specific improvement potentials.
The future lighting concept incorporates sales-psychological, technical, and emotional factors. This creates real added value for our customers. The final step before final approval consists of an application test in our LightRoom. This gives our customers confidence in their investment decision.
Our lighting design experts will develop a lighting concept for you that is tailored to your needs. The basis for the concept is an analysis of the current lighting solution and a precise definition of the objectives to be achieved with the new lighting concept.
Our lighting design experts have the know-how and passion to make your lighting projects work. During the planning process all the details of the holistic lighting concept are defined. We particularly focus on the emotional effect because light can sub-consciously influence consumers and their purchase decisions.
Even in the concept planning phase we are thinking ahead to the realisation phase, which often takes place in the form of a large-scale, international roll-out. Ultimately, lighting concepts are only successful if their implementation is well-organised and cost effective.
Professional in-store lighting concepts are an important factor in the energy efficiency equation, alongside efficient product technology. The lighting design team at Ansorg specialises in maximising efficiency by using the minimum number of luminaires necessary. The sustainable planning of lighting concepts reduced total watts per square metre (W/m²) by around 10% in the past year.
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