The department ambassador

The highlight area in the store is a preview to the sales story on the aisles behind, so it should be treated as an in-store shop window rather than just storage space. The illumination concept for the end-of-aisle display plays an important role in persuading the customer to enter the aisle.

Products tend to look more three dimensional when they are illuminated from a greater distance. This is further enhanced by the use of two rather than just one spotlight to illuminate the end-of-aisle display. Different light colours and reflector variations, from narrow-beam super spots to medium flood reflectors, can provide additional accentuation. The end-of-aisle display lighting concept should, store structure permitting, make the aisle ends visible from a distance to support customer orientation. The light story has to provide a visual highlight that persuades the customer to invest time and energy in visiting the aisle.

Every industry, whether automotive, food, fashion, health & beauty or home store, has its own specific target group and product characteristics. Please contact us! We will be happy to advise you.

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