Products tend to look more three dimensional when they are illuminated from a greater distance. This is further enhanced by the use of two rather than just one spotlight to illuminate the end-of-aisle display. Different light colours and reflector variations, from narrow-beam super spots to medium flood reflectors, can provide additional accentuation. The end-of-aisle display lighting concept should, store structure permitting, make the aisle ends visible from a distance to support customer orientation. The light story has to provide a visual highlight that persuades the customer to invest time and energy in visiting the aisle.