Although the fitting room was originally devised to provide stationary retailers with an additional selling proposition, many of today’s fitting rooms actually put customers off making a purchase. More than 40% of consumers who walk into a store intending to buy something leave again empty-handed because they don’t like the fitting room. This is one of the findings of a representative survey of German consumers conducted by us. It prompted us to develop a fitting room concept that reflects consumer needs and requirements.
The majority of consumers won’t buy an item of clothing without trying it on first. At the same time, many shoppers complain about the poor fitting room facilities in clothes stores – which is actually quite alarming when you consider the pressure high street stores face from online retailers. Most people out there have used a badly-lit fitting room at some time or other that makes even the most beautiful garment look unappealing.
The fitting room is an intimate retreat in the shopping jungle. It’s a place where customers stressed by media bombardment, physical exertion and social communications can find privacy and quietness. The fitting room rewards customers for visiting it and trying on their selected garments. To compete with online retailers, high street stores should ensure that their fitting rooms aren’t just functional, but also experience-oriented.
The number of light modules can be individually defined and the colour of the light can be selected depending on the type of garments the store retails. The ceiling luminaries are also optionally available as surface mounted or recessed versions. Additional flexibility and interaction are provided by an optional control panel with different lighting programs. It allows the customer to choose one of four lighting scenarios for the fitting room – business, sport, casual or evening – to reflect the clothes they are trying on. This flexible and modular fitting room offers fashion store operators extensive freedom of design to improve their future sales performance.