The process of aiming involves adjusting the lighting flow to achieve the desired lighting effect. Professional aiming isn’t just necessary after initial installation, it is also essential after every refurbishment, furniture reorganisation or collection change. The better the lighting effect the more impressive and persuasive the shopping experience will be.

Aiming involves changing reflectors according to needs and training for your visual merchandisers and staff.


Every industry, whether automotive, food, fashion, health & beauty or home store, has its own specific target group and product characteristics. Please contact us! We will be happy to advise you.

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