To ensure that the light in a retail outlet can deliver its full fascination potential and sales-promoting function, it has to be finely applied, well planned and properly directed. Each product group has its own special features and its own requirements of colour rendition, dimensionality, brilliance, replication of structure and product protection.

Most lighting concepts perform the basic function of making the products visible to the customer and guiding them through the store. It can also be a very difficult task to create the optimum lighting scenario for very different product categories.

At the same time, the overall lighting concept has to be geared to the customer journey. Each product zone is a different chapter in the shopping experience and has to be staged appropriately, optimised in terms of welcoming qualities and potential social interaction.