Fashion

 

Professionally planned retail lighting plays a central role in the fashion industry, ensuring the optimal presentation of products and enhancing the customer experience. In fact, it not only influences the length of time customers spend in the store, but can also have a positive effect on their buying intention. Brilliant light enhances the colours, textures and details of the garments to make them look more appealing.

Good lighting design creates a welcoming environment that strengthens brand identity and optimises the overall shopping experience.

 

Lighting concepts for the fashion industry focus on the harmonious combination of functional and sales-promoting lighting.

We create custom lighting solutions for every zone in your store. For example, the lighting requirements of a checkout zone are different from those of the sales floor and warm light in the entrance zone creates an inviting atmosphere.
 

 

Carefully planned lighting concepts highlight the colours and textures of the products, irrespective of whether they are clothing, shoes or accessories.

The focus is always on your image, your brand and your store concept.
 

Designing light: from concept to implementation

Ansorg has adopted a holistic approach to lighting design that we call the “Ansorg Process”. We work with you to create the perfect lighting solution for your store. In the planning and development process we don’t just use paper and computer. We develop and test your concept in our LightRoom so that you can experience it live.

To the Ansorg Process                       To the LightRoom

We have experience

 

We have already realised a diverse range of projects with our customers. Discover the power of emotionally staged architecture, specific store zone illumination and individual lighting concepts for yourself.

 

SKOPES

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Hence

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Ludwig Beck

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Camel Active Showroom

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