In retail, the decisive factor is how much light reaches the products – not how much light is emitted from the luminaire. That is why Ansorg has developed the new key figure: ROL. The benchmark for best retail lighting.
We’ve always thought about light in terms of its effects on customers. For example, the moment when the light is reflected back by a person’s retina, the impression that the illuminated products give to customers or the moment precipitating a purchase decision.
Brilliance effects are always fascinating. They are what we see when sunlight sparkles on the undulating surface of a lake. The brilliant light produced by our 3D facet reflectors focuses attention onto the merchandise. When a product is clearly and brightly illuminated, all of its details are emphasised and it is more intensively experienced by the customer.
Visual tactility is about seeing the tactile qualities of a product, such as the crispy crust of a loaf, the softness of a jumper or the rough surface of certain leathers. The customer ‘feels’ the product without actually touching it. These sensations appeal to consumers.
Our luminaires optimally modulate the surfaces of the products, as well as impressively showcasing colour, shape and function – according to the ROL principle.
Our retail customers know that stores with the perfect mix of concentrated light make customers more ‘alert’ to the products and special offers on display. In a professionally illuminated retail space consumers feel more comfortable, remain in the store longer, make more impulsive buying decisions and buy more products.
In retail the decisive factor is how much light reaches the products – not how much light is emitted from the luminaire. That is why Ansorg has developed the new key figure: ROL. The benchmark for best retail lighting.