Light Planning Concept

The key to good retail light is planning

At Ansorg, we believe that light has a major impact on the customer in-store experience. Our lighting concepts focus on the moment of the purchase decision, the touchpoint between light, product and customer. They promote sales as well as creating energy-efficient and sustainable retail environments that inspire customers.

 

Analysis

Store checks and target definition

Design

From concept to implementation planning

Evaluation

Assessment, test installation and economic evaluation

Realisation

Organisational and economic implementation

Our mission is retail light. Since 1955.

1. Analysis

Our lighting design experts will develop a lighting concept for you that is tailored to your needs. The basis for the concept is an analysis of the current lighting solution and a precise definition of the objectives to be achieved with the new lighting concept.

 

»Good retail light is the result of an in-depth analysis.«

2. Planning / Design

Our lighting design experts have the know-how and passion to make your lighting projects work. During the planning process all the details of the holistic lighting concept are defined. We particularly focus on the emotional effect because light can sub-consciously influence consumers and their purchase decisions.

 

»Good retail light is a combination of functional and emotional planning.«

3. Evaluation

We create the perfect mix by testing various combinations of light intensity, light colour, colour rendering and light distribution. The concept isn’t finalised until the illuminated products look authentic and brilliant.

 

»Good retail light is difficult to describe. You have to experience it.«

4. Realisation

Even in the concept planning phase we are thinking ahead to the realisation phase, which often takes place in the form of a large-scale, international roll-out. Ultimately, lighting concepts are only successful if their implementation is well-organised and cost effective.

 

»Good retail light can be achieved by considering the implementation phase from the outset of the project.«

Sustainability

Good retail light doesn’t just promote sales, it’s also sustainable.

Sustainability at Ansorg

Professional in-store lighting concepts are an important factor in the energy efficiency equation, alongside efficient product technology. The lighting design team at Ansorg specialises in maximising efficiency by using the minimum number of luminaires necessary. The sustainable planning of lighting concepts reduced total watts per square metre (W/m²) by around 10% in the past year.
Read more here.

 

Talk to us about your lighting project!

Every industry, whether automotive, food, fashion, health & beauty or home store, has its own specific target group and product characteristics. Please contact us! We will be happy to advise you.

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