At Ansorg, we believe that light has a major impact on the customer in-store experience. Our lighting concepts focus on the moment of the purchase decision, the touchpoint between light, product and customer. They promote sales as well as creating energy-efficient and sustainable retail environments that inspire customers.
Our lighting design experts have the know-how and passion to make your lighting projects work. During the planning process all the details of the holistic lighting concept are defined. We particularly focus on the emotional effect because light can sub-consciously influence consumers and their purchase decisions.
Professional in-store lighting concepts are an important factor in the energy efficiency equation, alongside efficient product technology. The lighting design team at Ansorg specialises in maximising efficiency by using the minimum number of luminaires necessary. The sustainable planning of lighting concepts reduced total watts per square metre (W/m²) by around 10% in the past year.
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