Light Planning Concept

The key to good retail light is planning

At Ansorg, we believe that light has a major impact on the customer in-store experience. Our lighting concepts focus on the moment of the purchase decision, the touchpoint between light, product and customer. They promote sales as well as creating energy-efficient and sustainable retail environments that inspire customers.


Our mission is retail light. Since 1955.

Our lighting design experts will develop a lighting concept for you that is tailored to your needs. The basis for the concept is an analysis of the current lighting solution and a precise definition of the objectives to be achieved with the new lighting concept.


Our lighting design experts have the know-how and passion to make your lighting projects work. During the planning process all the details of the holistic lighting concept are defined. We particularly focus on the emotional effect because light can sub-consciously influence consumers and their purchase decisions.


We create the perfect mix by testing various combinations of light intensity, light colour, colour rendering and light distribution. The concept isn’t finalised until the illuminated products look authentic and brilliant.


Even in the concept planning phase we are thinking ahead to the realisation phase, which often takes place in the form of a large-scale, international roll-out. Ultimately, lighting concepts are only successful if their implementation is well-organised and cost effective.



Good retail light doesn’t just promote sales, it’s also sustainable.

Professional in-store lighting concepts are an important factor in the energy efficiency equation, alongside efficient product technology. The lighting design team at Ansorg specialises in maximising efficiency by using the minimum number of luminaires necessary. The sustainable planning of lighting concepts reduced total watts per square metre (W/m²) by around 10% in the past year.
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Every industry, whether automotive, food, fashion, health & beauty or home store, has its own specific target group and product characteristics. Please contact us! We will be happy to advise you.

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