The experience factor is the key to success in all the shake-ups that the shopping world is experiencing. Urban aggregation, digitalisation and continuous growth in e-commerce, as well as changing consumer behaviour pose a number of big challenges to traditional retailers. In this uncertainty-filled framework we have to be courageous enough to exploit the new freedom for new ideas, such as the holistic Shared Spaces concept. This design philosophy makes an innovative mix of different sectors possible – in terms of both location and content.
Customisable lighting solutions and flexible store layouts support this philosophy and allow retailers to create meaningful and multi-sensory moments for their customers.