Boden, Westfield
Fashion
| Opening 2018 | Sales Area 260m² |
| Architect Dalziel & Pow, London | Lighting Design Ansorg |
| Photographer Dalziel & Pow, London | Energy Consumption 16,8 W/m² |
| Downloads Project Sheet |
Shoppers at the new Boden store at the Westfield White City shopping centre in London would quite happily move in there permanently. Ansorg’s lighting concept for the store combines a carefully selected colour temperature with spotlights set at precise angles to create the effect of natural lighting.
Before the stationary retail outlet opened, the store’s walk-in wardrobes could only be accessed online. With its store in Shepherd’s Bush, Boden is embracing the trend of replicating online presence on the high street. High street stores increase brand awareness and allow consumers to experience and inspect all facets of the products.
