The COVID-19 pandemic has had a catalytic effect on this development. Traditional structures are making way for new products at a pace that offers us the creative scope to redefine our cities. Retailers are scaling their businesses, migrating from greenbelt sites back to the centre and defining new retail concepts.
The move into the city centre is a step that food specialists, who have perfected their suburb retail concepts over the past decades, should take with the support of an expert partner. Ansorg is an expert in empathetic and superior lighting design concepts that provide the perfect framework for your customer journey.
Ansorg’s international projects, from discount food store and organic supermarket to custom-designed experience concept, have added to its food showcasing expertise in all kinds of scenarios. Based on our extensive experience of inner city requirements and an explicit understanding of how to optimally present every type of food product, we develop bespoke lighting concepts that promote sales.
When used properly, store lighting guides the customer through the premises to the areas and products that the retailer wants to highlight. Sales floors are zoned, product categories are separated and certain areas are particularly emphasised. We also believe it is important for your personnel at the service counters to look friendly and customer-focused because, more than anything else, they set the high street retail experience apart from online shopping.